Marketing your domestic cleaning franchise plays a key part in making your business a success. Supported by the head of marketing, the central marketing team is available for practical advice and makes a number of central initiatives available to business owners with active encouragement and incentives to get on board. Central marketing initiatives are routinely implemented with regular programmes that business owners can opt into throughout the year. A customised six-month marketing plan is made available to all business owners with hints and tips throughout the year on recommended marketing activities.
When marketing your domestic cleaning franchise, you will need to consider the following:
Central Agencies
We retain a central print management agency to maintain brand consistency with online access for easy ordering of brochures, leaflets and a host of other marketing material. We also make digital expertise available by way of online advertising and each franchisee has access to their own dedicated area on the central website that they can personalise and make their own. If you’re not a digital expert, that’s what the central marketing team is for and is one of the key benefits of buying a franchise business as opposed to setting up in business on your own.
Events
In order to promote the services of our franchisees to major customer groups, we support franchisees around the UK when they exhibit at various shows. Inevitably, our franchisees benefit from business generated by these activities. Material and other marketing collateral is available to business owners to assist them in their local activities also.
Promotion
Merry Maids is a member of the ServiceMaster Family of Brands which includes ServiceMaster Clean, ServiceMaster Restore, TruGreen, Rosemary Bookkeeping and Furniture Medic. Family of Brands marketing materials provide additional exposure for your growing business. We encourage business owners to meet with their neighbouring businesses to develop relationships that are beneficial and result in referred business for each other.
We also have tie-ins with many national companies and benefit from this lead generation across the industry.
When you purchase a Merry Maids domestic cleaning franchise, a full Marketing Kit is included within your Starter Package. This includes a vast quantity of material for use in your local leafleting efforts and an online advertising programme to help you on your way to gaining new customers. We also offer an Enhanced Marketing Starter Package which includes additional marketing launch activities to get you well on your way to winning your first customers – just ask for more details.
