Earning potential

A Merry Maids franchise provides easy access in to owning your own business for yourself, not by yourself. This is because no prior experience or qualifications are required to start up. This makes the Merry Maids franchise suitable for anyone who wishes to make money by following a proven business model.

There’s huge earning potential with a Merry Maids franchise. This is because;

  • Scaleability – You grow through recruiting more maids to serve more customers, making more money!
  • Recurring income – 90% of customers on average are regular customers. Meaning guaranteed future income
  • Proven model – We’ve already learnt from the mistakes, researched the market and put our evolving business model in to practise over 30 years so you don’t have to
  • Low administration – Saving you costs, helping you to earn more through our e-commerce and business management systems
  • Cash before or on the job – There’s no waiting for an invoice to be paid, Merry Maids customers pay ahead of the job, or on the day

Our franchise owners enjoy gross profit margins up to 40% when following our proven business model and lean management processes. You can too!

Ask to see our business model illustrations and existing franchise owner examples.

We are looking to recruit enthusiastic, driven and motivated entrepreneurs to join our domestic cleaning franchise. We provide the training, tools, business launch and all the support you could need to help you to succeed.

We have territory available throughout the UK, enquire here or call 0116 275 9005 for further information

5 Questions to ask a Franchisor

The research process to buying a franchise is an important one. There are a minimum of 5 questions to ask a franchisor to help you in this process. These questions aren’t the typical questions relating to financials and what you get for your investment.

These 5 questions are ones that could potentially help you to make your decision based on your human needs.

  1. In what areas do you offer support? 
    Why – You might be strong in some areas of business, but not others. You need to ensure you’re strong in all
    Our answer – We offer support in all areas of the business.
  2. Are there any existing franchise owners who have come from a similar background?
    Why – You can then ask for their story and if you could be put in touch with them
    Our answer – We absolutely can match you to existing franchisees in our networks and of course, you can chat with them.
  3. Do you have a ‘buddy scheme’? 
    Why – Partnering up with a more established business owner can help you to follow in their footsteps, learn from their mistakes and grow
    Our answer – We do!
  4. Are there any additional training opportunities?
    Why – The initial training might not be enough, could be too overwhelming and over too quickly for some
    Our answer – Absolutely, we offer continuous refresher and new training opportunities.
  5. What communal events do you have and do you recognise achievements? 
    Why – Communal events represent togetherness and recognising achievements fosters motivation
    Our answer – We do, large events at least once per year and regional events quarterly. Our awards our annual too.

Through asking the above 5 questions, you’re giving the franchisor the opportunity to respond to your human needs.

If there’s anything else we can help with, most questions have been asked and there’s no such thing as a silly question so ask away.

0116 275 9005 / franchisesales@servicemaster.co.uk

Benefits in owning your own business

There are some great benefits to being a business owner and we are looking for enthusiastic, driven and determined business owners to own and operate Merry Maids franchise businesses across the country.

In joining Merry Maids as a franchise business owner, you can enjoy the following benefits;

Control your own destiny 

You are the decision maker, goal setter and getter. As such, you can control where your business goes and what it achieves. There is no greater reward than reaching your destination and we help to make the journey as comfortable as possible with our support and expertise.

Take on the risk and reap the rewards 

Fortunately, the risk associated with a franchise is much lower than going it alone. This is because of the learnings made before you. Take the leap and enjoy the rewards in a safer way to do business.

Choose the people you work with 

When you own your own business, you can to choose the people to help you to reach your goals. You can build a strong team of likeminded individuals who are all dedicated to the cause and if you’re unsure of what to look for, we can help.

Lifestyle and freedom 

If you dream of a particular lifestyle and freedom from a ‘typical day in employment’ then owning your own business is suited to you. You can choose when you work, where you work and ultimately how you work, to suit your lifestyle requirements.

Financial rewards 

It goes without saying that when you work hard, you work hard for yourself. Your hard work pays you your own dividends rather than an employers. If you are hungry to make money and want to know how using a proven business model, then a ServiceMaster franchise (there’s eight in total to choose from) could be for you.

If you would like to chat more about how we can help you to become a business owner with an established brand, proven business model and support when and where you need it, chat to us on 0116 275 9005 or via email franchisesales@servicemaster.co.uk

Merry Maids Kingston

Which Great British Franchisee of the Year

Merry Maids of Kingston is crowned a winner in the Great British Franchisee Awards

Owned and operated by Gary Rolfe, Merry Maids of Kingston scooped a prestigious award this week which recognises excellence in franchising.

After setting up his business in 2017, Gary has taken Merry Maids of Kingston from strength to strength as well as shown resilience during the COVID-19 pandemic which forced many domestic cleaning companies to close their doors for a short while.

Offering services from regular house cleaning, to end of tenancy, builders and one off cleans, plus more; Merry Maids of Kingston boasts an array of services to suit all requirements. Not only that, they are Dementia Friends trained, and with 12 staff members, are regarded as a great place to work.

Hosted by Which Franchise, the Great British Franchisee Awards focuses on the people who have made UK franchising a success.  They recognise the outstanding performance of franchisees, regardless of the size of their business or the sector they work in.

With a tough criteria to fill, Merry Maids of Kingston clearly demonstrated what it takes to be Great British Franchisee. From proof of Franchisee Stability and Business Experience, Customer Satisfaction, Inspired Leadership and to Driving Business Growth and Community involvement – this prestigious award is no easy gain, especially following a challenging year following COVID-19.

Gary Rolfe said: “I am extremely honored and delighted to have won this prestigious award, I am extremely grateful for the fantastic support I receive from Servicemaster, and the award would not have been possible without my amazing staff.”

The awards judging panel consisted of Suki Dehal – Lloyds Bank, Head of Franchising, Aman Nirwal – BDO, Senior Key Account Manager Franchising, Euan Fraser – AMO Consulting, and Derrick Simpson, Companion of the British Franchise Association.

If you’d like to chat to us about our award winning franchise network and how you can join it, contact us at 0116 275 9005 / franchisesales@servicemaster.co.uk

June sees record month for e-commerce

Merry Maids are one, of just a few cleaning companies to sell cleaning services online using e-commerce.

Our market leading technology helps customers to choose, book and pay for their one-off cleaning services with just a few clicks.

According to the Office of National Statistics, more people are shopping online as figures from 2020, show an increase in 35% compared to 2019! Fortunately, our e-commerce facility was available throughout 2019, 2020 and in 2021, particularly as more and more of us choose to shop online.

In June we sold the highest number of online bookings since our records began! Proof is absolutely in the pudding!

The benefits of e-commerce for business owners: 

If you still need a good work/life balance whilst owning a business, e-commerce can do just that. It eliminates the need to be by the phone all hours of the day, all days of the week to take bookings, your system can do that whilst you sleep!

The system reduces the administration and time required to take and quote for a booking.

Payment is made immediately, in advance of the clean.

And best yet, is online is where people are looking.  Your marketing activities can complement the online shop.

Would you like to find out more?

Contact us today on 0116 275 9005 / franchisesales@servicemaster.co.uk for further information on our e-commerce facility

Franchise Council

What is a franchise council?

A franchise council is a group of franchisees who meet on a regular basis to discuss any ideas and issues within the franchise with the franchisor.

Franchise Councils are common in most franchise opportunities and they are most effective when they have specific goals and objectives clearly set.

At Merry Maids franchise we believe an effective way to grow and develop is to make our franchise partners an active part of the process. As such, we have a group of franchisees, elected by franchisees take the role of the franchise council, known to our brand as the Ideas Review Council.

Their purpose is to; 

  • Collect ideas
  • Pilot new initiatives
  • Gather feedback
  • Support other franchisees
  • Collate network information and research
  • Work together to achieve goals and objectives

The Ideas Review Council help to ensure that the network remains inclusive for all and maintains a healthy culture.

There is no ‘them and us’. We instil ‘togetherness’.

If you’d like to be a part of a franchise where innovation and growth is important and franchise owners have the opportunity to build a better brand, contact our franchise sales team today on 0116 275 9005 / franchisesales@servicemaster.co.uk for available territories

Exclusive interview with ServiceMaster MD by Elite Franchise

Alan Lewin, ServiceMaster UK Managing Director of 15 years speaks exclusively with Elite Franchise Magazine on the journey and future of ServiceMaster Brands in the United Kingdom.

Read in more detail about our MD Alan Lewin, our brands, opportunities, challenges, successes and innovations.

This is the first interview of its kind for ServiceMaster Brands UK and it is a real privilege to be able to share the finished article.

You can read the article in full HERE.

Credit to Martin Morris, Writer at Elite Franchise Magazine.

For any questions surrounding our brands and franchise opportunities, you can speak to our franchise department on 0116 275 9005.

Franchise Focus – Nicky Morris

Nicky Morris is the proud owner of Merry Maids Fylde, Blackpool and Preston. Celebrating her 20th anniversary in business later this year, Nicky is part of a franchisee elected council to help build and develop the network, and despite her busy schedule operating two territories, took time out of her busy schedule to answer the following questions we asked;

Q. Why did you want to go in to business?

A. I wanted to be responsible for my own decisions and I wanted to drive the business forward for myself and see the results of my own action.

Q. Why did you choose a Merry Maids franchise?

A. I looked at various home cleaning franchises where some of those were an agency where you didn’t get to know customers or staff and used to send out people at the end of the telephone to do a job for someone who you’d only spoken to on the phone. I wanted to be involved with both my staff and customers, so I went with Merry Maids as that’s the scenario there to build relationships with everyone. I also chose Merry Maids because of the business model and the way it works and they worked out much better than other businesses working in a similar way.

Q. How is the work/life balance?

A. As you develop the business is becomes easier to take time off. To the stage where we have a really good lifestyle where our office manager looks after the business so that we can take breaks and holidays. We have a good work/life balance now.

Q. What’s included in the marketing support?

A. Our marketing team look after our social, they run our webpages and we send updates for alterations. They also provide advice for free publicity and for arranging advertising.

Franchise Focus – Jon Dean

Real franchise stories help you to make an informed decision whether a franchise is suited to your aspirations and motivations in business. 

Here we chat to Jonathan Dean of Merry Maids South Surrey. Jonathan is a long standing business owner within the Merry Maids network, having owned his business for over 12 years.

He took time out of his busy schedule to answer a few questions to hopefully help a prospective Merry Maids business owner to make their decision.

Q. Why did you want to start your own business?

A. I had been made redundant so I wanted to work for myself, and I wanted to work from home. So I was looking for a business that I could go straight in to without any specialist skills and Merry Maids fitted the bill.

Q. Why did you choose to partner up with Merry Maids?

A. I could have gone for other cleaning companies, but I chose Merry Maids because A) there was a good structure, there was a lot of evidence that told me how successful the business might be and B) the loyalties were lower than the competition.

Q. How has being a Merry Maids business owner helped your lifestyle? 

A. The Merry Maids cleaning franchise was very beneficial for me in terms of lifestyle as I have two small children. I wanted to do the school runs and I wanted to work from home so I was able to do this and avoid travelling distances as I live right in the middle of my area. I have a great deal of flexibility and I can do other bits and pieces whether it be sports clubs or voluntary work and I can fit it around these.

Q. Advice to give to someone looking in to Domestic Cleaning? 

A. This is a business which is viable and sellable and can build in a growing market. You can live locally, so I would say Yes go for it. It is hard work, but it is something that you can do and you don’t have to be overly physical in order to achieve that and you can build steadily and surely.

We hope that you have found this interview helpful in your research for starting a new business whether it helps towards you joining a franchise such as Merry Maids, or any other business or sector.

If you’d like to chat to Jonathan about his journey so far, or would like to be put in touch with a Merry Maids business owner with a similar background to your own, contact our team today to find out more on 0116 275 9005 or at franchisesales@servicemaster.co.uk

Franchise Focus – Nick Rayner

Nick joined the Merry Maids franchise network over 8 years ago in 2013 and has grown a great business servicing customers in Milton Keynes. 

We’re grateful to Nick for taking time out of his busy schedule to answer a few questions surrounding being an integral part of our franchise network.

Q. What made you want to own your own business? 

A. “I bought the Merry Maids franchise originally because for years and years of working for someone else, I just thought why not give it a go myself, be my own boss with all the challenges you get from Merry Maids it seemed like something I wanted to do.”

Q. What is your lifestyle like as a Merry Maids franchise owner?

A. “I currently have a really good work/life balance.  I’ve got a goos structure, I have an office manager who is brilliant and gives me the time to do stuff that I want to do. Spend time at home, with the family and things like that. Getting the structure right within your business is key to having a good lifestyle.”

Q. What is the support like the brand?

A. “We have good marketing support. They sort out Facebook and social media for us. Leaflet design, they do our leaflet run and then we sort out distributing them. This is brilliant so we don’t have to think about them. We also have local media, newspaper ads and things like that. It puts our name out there and makes people see us.”

It’s important to not just ‘take our word from it’, but hear from our franchise owners too. They have bought in to and operated the brand for months or years. We encourage all prospective franchise owners to reach out to our network as part of their due diligence.

If you’d like to chat to us, or perhaps a franchise owner – contact our friendly franchise recruitment team today on 0116 275 9005 to arrange an introductory chat.

Franchise Focus – Debbie Walker

Debbie Walker is the proud owner of Merry Maids of Croydon. Debbie has owned her domestic cleaning business for almost 20 years and has build a strong and successful investment for her future.

We caught up with Debbie to ask her a five questions surrounding her journey so far, read on to find out more… 

Q. Why did you go in to franchising with us?

A. Having the Merry Maids franchise allows me to control my own destiny

Q. What’s the work/life balance like? 

A. The franchise helps me to control my downtime which is fantastic to help me to enjoy life and have a good work/life balance.

Q. What is the marketing support like?

A. We have fantastic marketing support. The team are always looking to refresh and keep things current which is fantastic in this fast moving world

Q. What kind of marketing support do you get?

A. We have support with our website , social media and blogs, As well as traditional marketing such as leaflets and letters.

Q. You won the Merry Maids franchisee of the year award in 2017, what do you put that down to?

A. I won the award by working to the ServiceMaster model, increasing revenue consistently and bringing new initiatives such as the Dementia Friends initiative.

We’re grateful to Debbie for chatting with us and if you’d like to learn more from Debbie, or other franchise owners in our network, contact our team today to arrange a franchisee fact finding call at

0116 275 9005



Innovation helps our franchisees to utilise demand

In today’s society, we very much live in ‘on demand’ terms from the customer, meaning that we need to respond when they ask us to! What this looks like in real terms, is not having a 9 – 5 business, but having a 24/7 365 business.

Sound exhausting? It would be if we hadn’t already got market leading technology tried, tested and used, to help!

Merry Maids are one of a very select through who enable customers to purchase their cleaning services ONLINE.

Benefits for the customer:

  • Choose & book at their convenience
  • Pay easily by credit/debit card
  • No waiting for the business owner to respond
  • Exclusive online discounts

Benefits for the franchise owner:

  • Reduced admin
  • Captures extra custom by being available
  • Payment upfront, ahead of clean, way in advance!
  • Suited to the millennials, time poor and tech savvy

This facility is available to all Merry Maids franchise owners and is fully supported by us.

If you’d like to join a franchise where innovation is at the heart of everything that we do, contact us today to discuss our franchise opportunities on 0116 275 9005.

Merry Maids ranked in TOP 25 franchises by Franchise Direct


We are proud to announce that Merry Maids are shortlisted in the Franchise Direct Top 100 Franchises for 2021. 

This is no mean feat and being shortlisted to position no#24 is a real achievement from the hundred’s of franchise operations in the UK.

The awards take many things in to consideration including it’s size, growth, years established, overall revenue, as well as it’s policies regarding sustainability, the environment and accessibility for new franchise owners.

Our application included a wealth of information on the above, as well as our support system for franchise owners and our innovations we have introduced to keep up with the pace of the ever-changing market.

The Franchise Direct Top 100 serve as ‘models’ to the franchise sector, particularly those who are looking to enter it with a lower risk business model.

If you’d like more information on our ranking, or our brand, contact our franchise recruitment team today on 0116 275 9005 or at franchisesales@servicemaster.co.uk


Advise to others from an existing Franchise Partner

Going in to business for the first time, or even in to a new business can be daunting.

Fortunately when joining a franchise network, you not only get support from the franchisor, but also from an established network of existing business owners.

Here Gina Glendinning of Wakefield, South Leeds, York & Harrogate shares her advice to those who are looking to go in to business for themselves, not by themselves with a franchise opportunity.

What can you expect going in to business? 

Always try to expect the unexpected, staff will undoubtedly have problems that will take them away from work and you can never predict the weather!” 

What rule should you always stick by? 

“Never to compromise on your core values, if you have provided a quote stand by it, do not sell yourself and your team short.”

What helped you to grow? 

“Recognising my strengths and affording me the opportunity to success using Merry Maids as my trusted advisor.”

Gina provides 1-2-1 help with other franchise owners within the network to pass on her learnings and experiences. This is such a valuable activity helping others to thrive and grow.

If you would like to speak to Gina, or any other members of our franchise ahead of pursuing your journey with us, contact our franchise sales team to arrange this for you on 0116 275 9005 or at franchisesales@servicemaster.co.uk

Places to research your next franchise opportunity

It is essential that you find out further information before choosing a franchise opportunity, but where do you look?

There are many places to look when doing your research. It’s important to leave no stone unturned when researching a franchise opportunity as you need to be 100% certain it is the right one.

Here are five places you should look to get you started:

  1. Google search – First and foremost do a search on Google to see what comes up surrounding the franchise opportunity, try to look through all the pages listed (at least on page 1)
  2. Social Media – Facebook, Twitter, Instagram, TikTok, LinkedIn, the list is endless. Have a thorough look through the pages
  3. News Outlets – Has your franchise opportunity been featured in the news or been picked up by any PR? Is it positive?
  4. YouTube – Search through the videos to check for any relevant information surrounding your franchise opportunity
  5. Companies House – Where relevant, it’s good to know what financial position the franchise opportunity is in before you potentially invest

Pay specific attention to reviews, content, pictures/videos, financials and dates.

It’s important to do your research before making any decisions and if anything concerns you, raise it up with the franchise opportunity in question.

It’s also worth noting that just as you do your research, so will a franchise opportunity surrounding information about you!

If you’d like to chat through our opportunity, please contact our franchise recruitment team today on 0116 275 9005. 

Our BIGGEST month on E-Commerce EVER

It’s no longer what you CAN buy online, it’s more about what you CAN’T. What can’t you buy online?

We all know that e-commerce has grown massively over the last 12 months due to the pandemic as people have had no choice but to shop online for their essentials, but what about domestic cleaning?

The Merry Maids online shop has helped customers to easily book their home cleaning requirements online with just a few clicks of a button. It’s fast, it’s easy and it’s convenient, all to make it easier for customers to buy from us, to help our franchise owners to grow their investments.

We are pleased to report that March 2021 was our biggest month EVER. Still in a global pandemic, still in lockdown, yet more customers chose to buy from us online, than ever.

Why is this? 

Our customers TRUST us to do a good job and to keep them safe through proper hygiene measures

Our customers are looking for a CONVENIENT way to book, rather than waiting for a response

Our customers VALUE their time enough to buy it back by buying cleaning services

We anticipate online sales to grow further as this becomes much more normal in the future. As such, we offer the e-commerce system to all new franchise owners to use to help to grow their businesses.

It’s not only easier for customers, it’s easier for you too as they choose their desired services, on the most suitable day/time for them. There’s no admin involved and you can effectively earn money whilst you sleep, ahead of the service even taking place!

If you would like to join the e-commerce revolution with our market-leading e-commerce software, speak to a member of our franchise recruitment team today on 0116 275 9005 for further information on available territory and future training academies


Real Franchise Story – 18 Years of Merry Maids

The Merry Maids franchise has been around in the UK for over 30 years and in this time has welcomed many franchise owners to the network to deliver domestic cleaning services locally.

Tom Jackson is the proud owner of FOUR territories within south Birmingham, Dudley, Wolverhampton and Solihull.

Having joined the network 18 years ago, Tom has seen how the industry has changed over the years and has been able to keep up with the times through the research and development undertaken by the brand.

Eighteen years ago, Tom visited every customers’ home to provide an in-home quotation based on their requirements, now, Tom is able to sell some of his services online to give himself and his customers the flexibility to choose and book their service online.

Initially Tom’s business mainly served elderly customers who were unable to clean for themselves, now it serves both customers who need our services, such as the elderly and those who want our services to give them their time back to do something else – not cleaning!

Our clever, empathetic marketing activities help to attract customers from all demographics, giving our franchise owners more opportunities than ever to sell their services to the general public.

Tom’s business is the largest within our network and we support him in his plans to continue to grow so that he can build an asset for the future. Tom also supports other franchise owners by offering his advice and guidance.

If you’d like to chat to Tom, or our franchise recruitment team, contact us today on 0116 275 9005

Redundancy = Opportunity!

We have recently worked with the Chantry Group on a redundancy feature.

Steve Morris, Merry Maids Brand Leader tells us how his career in the forces, then systems, got him in to operating a Merry Maids business and then on to leading the franchise network.

You can watch the video as featured by the Chantry Group here.

If you have recently been made redundant, or are facing the possibility of redundancy, there are opportunities out there to do something for yourself, not by yourself.

We have many business owners who have joined us following redundancy and now are the proud owners of their own business, making money for themselves, not by themselves.

Ask to be introduced to our franchise partners who joined us following redundancy for why they chose to partner up with us and how it’s going.

If you’d like to discuss our opportunities in the network, give us a call on 0116 275 9005.

Research before starting your business

There are so many things to consider before starting a business. But first, you need to research a few different things to ensure that this is the right choice for you and it has an opportunity to succeed.


This is a big one. Most franchise agreements are for a duration of 5 years. This is a long commitment and you need to ensure that you can adapt your lifestyle to suit the needs of the business.


There are costs associated with starting a business and it’s important to consider how you will finance these. If you don’t have cash to invest, you may be eligible for finance from your bank, another high street bank or from the Government Start Up Loan Scheme.


Not all business opportunities require you to have premises. It may be possible to operate the business from home. However, if you do need premises you need to decide whether you will look at renting or purchasing.

Competitors, customers and demand 

You need to ensure that there is demand for the services that you are looking to provide and that there is room for you in the market place to differentiate yourself to stand out to your customers.


If you’re going to need to recruit staff, do you have access to that employee market? It’s important to be able to get the right employees to deliver your services and you need to ensure that you can pay them legally and the going rate for that role.

The above includes some of the operational matters that you’ll need to consider, but don’t forget you’ll also need to consider the use of technology and marketing to get the ‘ball rolling’.

If you’d like to talk through the above, along with the business model and our available territory – get in touch with our franchise recruitment team today on 0116 275 9005 or at franchisesales@servicemaster.co.uk 

Recipe for Success

Joining a franchise with Merry Maids will give you the brand, tools and support to build a great business, but to have the total recipe for success you will need ambition, drive and passion.


We’ve built the brand up over 40 years in the UK, with strong ties to professionalism, honesty and integrity, customers love to invite us in to their homes to help them stay clean and hygienic. Up and down the country across all of our franchise outlets, customers expect the same great service from the brand they know and trust.


We train you in all of the necessary business disciplines, provide you with the products and equipment needed to get started and give you a fully coordinated marketing launch to draw attention to your new venture. All to ensure that you have the right tools and you know how to use them.


We fully support you to grow your new investment by providing help in HR, admin, accounts, marketing, operations and sales. This support is on hand when you need it from a team of franchise and sector professionals, but also from a network of other Merry Maids business owners who have been there and done that themselves.


You are who drives the train. The creator of your destiny and to do this, you will need ambition, drive and passion. We harness these qualities of yours and turn them in to success with the remaining ingredients of our recipe –  brand, tools and support.

If you would like to learn more about our recipe for success and how YOU are the special ingredient – contact our franchise recruitment team today on 0116 275 9005