Why do people use Merry Maids? Who are your customers and what do they “look” like? Those who are most likely to require your regular cleaning services are people who:
- Want to spend their free time doing something else (other than cleaning)
- Are often working professionals
- Might be elderly or infirm and are unable to keep on top of household cleaning themselves
But it doesn’t stop there. Merry Maids offer a range of different cleaning services from regular weekly, fortnightly and 4 weekly cleans to one off or special and deep cleans. This type of service often appeals to people who:
- Have special events or occasions planned (Christmas, parties etc)
- Might be moving in or out of homes
- Want a thorough, deep clean at intervals throughout the year
- Have recently been unwell or have just welcomed a new baby into their lives
The professional house cleaning service offered by Merry Maids attracts those customers because:
- We have fully trained cleaners and do not use agency staff
- We are a well-known brand name
- Unlike much of the competition, we provide a bespoke, customised service
- We bring our own professional cleaning products and equipment
- We are uniformed and professional
- We offer the highest standard of customer care
So now you know WHO your customers are, it’s important to understand how you reach them and encourage them to become YOUR customers. Part of your comprehensive training academy covers how you market your business to attract new customers and we’ll help and guide you every step of your franchise journey…
